Content Writer

There are 2.7B deskless workers globally, and one-third work in agriculture.. Software tools built for white-collar workers just don’t work for agricultural workers who are often lower literacy, migrant, unbanked, and not accustomed to using email and apps. That’s where we come in. 

Ganaz is the workforce management platform for the $1+ trillion North American agriculture and food manufacturing industry. We help create safer, fairer and more profitable workplaces while providing the financial services needed to help workers forge a path out of poverty.  Our software currently helps employers onboard, train, communicate with, and retain their multilingual, deskless workforce. We will soon be launching paycards with integrated remittances, saving money for both workers and employers in this large and underserved market. We’re working with some of the largest and best brands in the industry, and our product offering and customer base is growing fast.

The Role

The Content Writer will be responsible for researching, writing and publishing educational and inspiring stories and articles for both our business and farmworker audiences. The Content Writer will interview farmworkers, human resources managers, lawmakers, and experts in agriculture, labor issues, immigration, compliance with laws and best practices for workforce management. This position will also write website content and marketing copy, develop press releases and pitch journalists on stories. This is a remote position with travel required and reports to the Marketing Manager.

What you’ll do

Within 1 month you will…

  • Develop a comprehensive understanding of our products, and how businesses and workers use them and what problems we’re trying to solve with our platform. This will include field visits to customers.

  • Develop a comprehensive understanding of our customer (employer) lifecycle and sources of awareness building and demand generation 

  • Begin learning about how workers interact with our platform and the challenges they face in their lives

  • Get to know team members in other functions to begin establishing a whole-of-business perspective and begin ongoing cross-functional collaboration with product, sales and customer success 

  • Develop an understanding of our product roadmap and vision

  • Survey other companies selling to our audiences and evaluate their content strategies to generate ideas for our own content calendar

  • Interview a customer and write your first blog

Within 3 months you will…

  • Propose a content calendar that maps to our product, sales and seasonal needs and produce your first five blogs

  • Create a distribution strategy, in coordination with the marketing manager, for new content

  • Work closely with product to produce educational content for our cardholders

  • Work closely with marketing manager and video editors to turn farmworker and employer interviews into video clips

Within 6 months you will...

  • Have a robust and active content machine that raises awareness of Ganaz and positions us as a thought leader, helps move the industry towards a win-win relationship between workers and employers, and produces significant inbound leads.

  • Write your first press release and pitch journalists on a Ganaz story

  • Work closely with the marketing manager to measure, iterate and refine our content distribution strategy

What you’ll bring:

To the job

  • Excellent writing and journalism skills that allow you to efficiently produce well-researched, balanced and engaging content that educates and inspires

  • Good knowledge and instincts on how to communicate with both business audiences and farmworkers

  • Understanding of how to pitch and support reporters in covering Ganaz

  • Deep knowledge of how to communicate with various segments of the Latinx population (older, younger, recent immigrants, long term residents).

  • An appreciation and empathy for the challenges of farmworkers

  • An appreciation and empathy for the challenges of large agricultural employers

  • Attention to detail and commitment to careful research, especially when it comes to communicating about laws and compliance

  • Ability to explain things clearly in a way that people of all education levels understand.

To our mission and our company:

  • Excitement at the prospect of serving an often overlooked workforce, creating products that have a positive impact on people’s lives.

  • A strong sense of ownership that extends beyond individual tasks and drives you to learn, experiment, and seek solutions to problems. You are more comfortable with “what needs to be true” than “that can’t be done.”

  • A belief that all people deserve to be treated with empathy and respect

  • A track record of excellence, of encouraging yourself and others to always do better.

  • A track record of excellence, of encouraging yourself and others to always do better.

Requirements:

  • 3+ years professional experience in communications, copy writer, journalism, blogging, or non-fiction writer

  • Full written and verbal fluency in Spanish and English

  • Occasional travel up to 35% of the time

What else you’ll need to know:

Ganaz is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.

At Ganaz, diversity is more than a nice-to-have; it’s a critical ingredient for our success. We welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!

To Apply: 

Please send a cover letter and resume to hiring@ganaz.com

Ganaz is a public benefit corporation, building technology to foster well-being and prosperity for industry, workers, and their communities.