There are 2.7B deskless workers globally, and one-third work in agriculture.. Software tools built for white-collar workers just don’t work for agricultural workers who are often lower literacy, migrant, unbanked, and not accustomed to using email and apps. That’s where we come in.
Ganaz is the workforce management platform for the $1+ trillion North American agriculture and food manufacturing industry. We help create safer, fairer and more profitable workplaces while providing the financial services needed to help workers forge a path out of poverty. Our software currently helps employers onboard, train, communicate with, and retain their multilingual, deskless workforce. We will soon be launching paycards with integrated remittances, saving money for both workers and employers in this large and underserved market. We’re working with some of the largest and best brands in the industry, and our product offering and customer base is growing fast.
The Marketing Manager will be responsible for growing awareness and demand for Ganaz’s products and positioning Ganaz as an industry leader. The marketing manager will work with colleagues to define and implement branding; define and implement a marketing strategy; and lead a team of internal and external content and graphic design people to execute the new branding and marketing strategy. This is a remote position and reports to the VP of Growth and Customer Care.
What you’ll do
Within 1 month you will…
Develop a comprehensive understanding of our products, and how businesses and workers use them and what problems we’re trying to solve with our platform. This will include field visits to customers.
Develop a comprehensive understanding of our customer (employer) lifecycle and sources of awareness building and demand generation
Begin learning about how workers interact with our platform and the challenges they face in their lives
Get to know team members in other functions to begin establishing a whole-of-business perspective and begin ongoing cross-functional collaboration with product, sales and customer success
Develop an understanding of our product roadmap and vision
Begin to understand the KPI’s that drive business outcomes, in particular the current and potential channels for demand generation in this industry
Within 3 months you will…
Contribute to sales growth: Develop a strategy and plan for increasing awareness and inbound lead generation for our B2B enterprise sales process; Begin reviewing sales collateral and developing a sales support strategy
Create a content strategy, working with content writer on topics and calendar
Lead the hiring process for any unfilled roles that report to you
Begin reviewing & refining Ganaz branding, including a plan to revamp our website and robust branding guidelines
Work with sales on event calendar and work with graphic designer to develop event collateral
Further define, measure, analyze, improve and control the key metrics that drive awareness and demand generation
Within 6 months you will...
Have marketing programs in place that are measurably increasing awareness in the industry and on the way to contributing to about 40% of our sales qualified leads
Refined our branding and relaunched our website, implementing other branding changes across the organization as needed
Have a robust and active content machine that raises awareness of Ganaz and positions us as a thought leader, helps move the industry towards a win-win relationship between workers and employers, and produces significant inbound leads. Includes high quality, educational written postings and virtual events.
What you’ll bring:
To the job
An ability to take a data driven approach to quickly develop an understanding of which marketing strategies will produce the best results in our industry and to execute a plan to invest in those strategies
A pragmatic and tangible results-driven approach to marketing / a resourceful and scrappy approach to getting a lot of results from limited resources
Excellent organization skills and ability to hire and manage internal and external resources to hit aggressive timelines for projects and events
A sense of urgency and hunger to hit increasingly ambitious goals
Ability to explain things clearly in a way that people of all education levels understand.
Experience working cross-culturally, with fluency in Spanish a strong plus
To our mission and our company:
Excitement at the prospect of serving an often overlooked workforce, creating products that have a positive impact on people’s lives.
A strong sense of ownership that extends beyond individual tasks and drives you to learn, experiment, and seek solutions to problems. You are more comfortable with “what needs to be true” than “that can’t be done.”
A belief that all people deserve to be treated with empathy and respect
A track record of excellence, of encouraging yourself and others to always do better
5+ years professional experience in marketing roles with both qualitative (branding, content, or messaging) and quantitative (lead gen) responsibilities
Occasional travel (including internationally) up to 15% of the time on average
What else you’ll need to know:
Ganaz is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws or our own sensibilities.
At Ganaz, diversity is more than a nice-to-have; it’s a critical ingredient for our success. We welcome applications from those who are traditionally underrepresented in tech. If you like the sound of this position but are not sure if you are the perfect fit, please apply!
Please send a cover letter and resume to firstname.lastname@example.org
Ganaz is a public benefit corporation, building technology to foster well-being and prosperity for industry, workers, and their communities.